Strategy and Planning Services for You

                                                                                  At Bay Area Internet Media, we invest the time to create partnerships with each                                                                                       of our clients, irrespective of the size of your business. By doing this, we ensure                                                                                       that your digital strategies are completely integrated with your business goals,                                                                                         your industry and the needs of your clients.

                                                                                 We know the importance of creating strategies that can be adapted to ever-                                                                                              changing technology. We monitor and critically evaluate every campaign so that                                                                                      we’re able to make timely changes to improve ROI when required.

SEO Services

Search Engine Optimization (SEO)

 

Do you have a clear digital strategy in place for your business? Is it integrated into your overall marketing plan?

Having a well-considered digital strategy is key to your online success. We focus on creating measurable digital strategies that are in line with your long term marketing goals. This digital strategy will help you:

  • Identify your online opportunities
  • Clearly define your value proposition
  • Segment and target your audience

 

Social Media Management (SMM)

 

We help brands develop a clearly defined voice that cuts through the noise on social media and creates real connections with clients. We do this by understanding your goals and creating measurable objectives to achieve them. We help you by:

  • identifying and segmenting customers
  • conducting a competitor analysis
  • choosing the right channels
  • developing targeted messages

 

Web Design and Development

 

So whether you run an online store or a bricks-and-mortar store, a website is a non-negotiable part of your marketing efforts. Backed by research and consumer insights, we help your consumers to:

  • find useful information and solutions through your website
  • find your physical store or e-commerce page with ease
  • maximize satisfaction through an easy shopping experience

 

 

 

Digital Audits

A digital audit looks at your online presence, across your website and social channels, and assesses its performance relative to competitors and industry benchmarks. This is an extremely effective way to:

  • measure your online performance
  • identify performance gaps between you and your competitors
  • tweak existing strategies in a timely fashion

Our digital audits will give you a clear picture of how you’re performing, and the areas on which you can focus to help you achieve your online goals.

 

 

 

 

 

Information Architecture

From creating sitemaps and designing intuitive navigation to writing useful metadata, we are able to create a structure for your website or app that makes it easy for your users to understand and navigate through the information.

Our designers, developers and content team are adept at information architecture within their respective areas of expertise.

Content Strategy

With an aim to engage audiences, convert leads and increase sales, we create powerful, goal-driven content strategies. We help brands and businesses to:

  • inform and educate ideal clients
  • establish subject matter expertise
  • inspire trust amongst clients

Sharing fresh or relevant content when your audience needs it is what gives your brand an edge over your competitors.

 

 

 

 

 

 

eCommerce Strategy

According to the NAB Online Retail Sales Index 2016, mobile commerce is growing at more than 40% annually. According to a survey by Forrester Research, the web influenced more than 53% of all retail sales.

We create eCommerce strategies that help your business capitalize on the opportunities in this rapidly growing market. From planning and logistics to social media and mobile technology, we have the expertise and capabilities to deliver an eCommerce strategy that is salable and suits your resources and budget.

 

 

 

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